For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. This has so far saved 95 million bottles from landfill. Well-maintained aircraft contribute to efficient flight operations too. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? Strong growth and world class infrastructure 2. In 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. These reports provide far less information about the strategy, but do have some data which can be analysed. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. All of these measures help to save fuel and emissions, as well as to cut down on noise. As part of our effort to save gas emissions, our fleet is being reduced while maintaining a lighter profile and using new air traffic control software. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. You can get a custom paper by one of our expert writers. does emirates airlines have good capacity management strategy? Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. The airline operates across more than 140 destinations in six continents, with over 3600 flights every week. The strategy of alliance between two struggling airlines is yet to prove its success. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel, the Emirates Group's Environmental Policy. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. The Emirates company uses a variety of targeting methods to select potential buyers for its products. Why? The airline has experienced the largest growth in the Asian airlines market. All rights reserved. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished toenter. Emirates moves passengers west-east, east-west, north-south and vice-versa and many of them only touch Dubai in transit. And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. Emirates, which was in-turn knows for its high quality service is facing serious threats from Qatar Airways, which has renounced itself to have the best in class air experience. Specifically, Emirates targets creating a longhaul hub in Dubai, one that links the world, such as through a cross-connectivity zone in Abu Dhabi. These reports provide far less information about the strategy, but do have . Customers appreciate Emirates ability to continually improve products, services, and technology in order to earn their loyalty. What Is Emirates Strategy? Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. It has learntfrom the mistakes done by the Emirates and has tried to imitate the same to improve its quality and to be one of the best airlines in the world at the age of 10. The aviation industry has actively called on the worlds governments to put in place a single global market-based measure to address carbon emissions from international aviation. In addition, the Middle airline sector plays a smart role in developing a world-class airline services, such as Emirates Group, with above average profitability4 & Qatar Airways, which has a five-star Skytrax ranking14. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. We can link its success to the leadership of the company and to the Dubai Governments support. This has so far saved 95 million bottles from landfill. Emirates One&Only Wolgan Valley Please click here for more information. Emirates introduces eco-friendly blankets made from recycled plastic bottles. SIA to acquire 25 per cent stake in Air India. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Weve also been installing light emitting diode (LED) lights across our facilities, saving large amounts of electricity with the LED lights in the Emirates SkyCargo terminal at Dubai World Central (DWC) saving over 970 MWh of electricity a year. Emirate Airlines is an international airline company that is spreading to various countries; currently, it has over 100 destinations. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. You can read more in the Aviation Benefits Beyond Borders report(Opens a PDF in a new tab) written in July 2016. The hub created by the government of Dubai with an infusion of huge investment gave Emirates more reasons to increase its fleets. Air Traffic: Dubais relative distance from congested European airspace meant that aviation traffic was minimal and that flights could connect at almost any time of the day, allowing for twenty-four-hour operations. operates 158 destinations in 85 countries, making it the worlds largest airline. strategy and people, helping clients navigate a dynamic environment through four global businesses. High profile projects such as the Burj-al-Arab, the World andPalms development projects, and the Burj-Khalifa tower helped grow the citys global renown, which in turn led to higher volumes of tourists. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. Cutting down on unnecessary weight carried helps us to save fuel. While some nations such as the UAE, the US and the Netherlands have open skies agreements with other nations permitting unrestricted access to their markets by any foreign carrier, many countries continue to regulate the level of access. The company has maintained a world class flight operation as well as introduced cheaper long haul flights that are highly profitable. The airline industry reduces its environmental footprint by incorporating sustainability into all of its operations as a means to reduce their environmental footprint. Emirates has other advantages that have placed it on a par with Singapore Airlines the two are the worlds fastest-growing and most profitable jetliners- including its remarkable Dubai location within an eight-hour flight of more than half the worlds population2. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. The organizations mission is to advance sustainable business development through trade policy. Customer Service: In an industry characterized by decreased service amenities and increased discomfort to improve bottom lines, part of Emirates appeal to many passengers was its emphasis on a premium service experience. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. Working with air traffic management providers to develop protocols that enhance operational efficiency. The aviation industry recognises that, although its responsible for less than 2% of global carbon dioxide emissions from human activity, it must be committed to growing sustainably and reducing growth of its emissions. why? 1. SWOT Analysis stands for - Strengths, Weaknesses, Opportunities, and . Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. Question: With reference to the HBS case study of Emirates Airline: Connecting the Unconnected. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Undertaken in a given period of time on the one hand by each component of the system and also on the other hand by each component. In the initial years of Emirates, many potential customers in target markets were still largely unfamiliar with Dubai, and few saw it as a principal tourist destination. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. Aircraft. Its competitive with low-cost carriers. Though, Emirates was not able to change this face of its primary hub, the Government of Dubai invested a huge amount of money to change the global view of Dubai. Dubais Open-Air: In order to tap these new markets and fill its network, however, Emirates needed regulatory approval to fly to new destinations. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Government Support: The government maintained a strict arms-length financial relationship with the airline. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Emirates promotes its sustainable operations, Dubai Expo 2020 aiming for sustainability, Going green - climate offsetting proves difficult to sell, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below, actively supported fragile habitats since 1999. an academic expert within 3 minutes. The aviation industry supports nearly 63 million people worldwide and contributes USD 2.7 trillion per annum to world GDP. (2016, Sep 10). Working with air traffic management providers to develop protocols that enhance operational efficiency. In one project, they acquired a set of seats from a retiring Airbus A340-500 and modified them to fit two emergency evacuation cabin simulators and two cabin service training simulators. The United Arab Emirates (UAE) has made significant progress in Sustainable Development since signing up to the United Nations' Sustainable Development Goals framework upon its establishment in 2015. . Its emissions were 11,106,670 tonnes of carbon. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. The Positioning1: The location is a strategic one A well-oiled hub centred in a major catchment area. Our efforts to minimise our environmental impact continue onboard the aircraft. 2023 The Emirates Group. Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. Some of the products you enjoy during your flight are helping us to contribute to a greener future. With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. Location2: The Dubai benefited from several inherent strategic advantages as a hub city. 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The first flights connected to the neighbouring. For more information, you can read the Emirates Group's Environmental Policy(Opens a PDF in a new tab). Emirates Airline: Connecting the Unconnected "referred as Emirates Airline in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldnt afford to. Fall in oil prices a business paradox. and then Add to Home Screen. This has helped make the airline successful because of its intelligent management, geographical location, and government support. Is Emirates strategy sustainable? Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. They should also be of value to policy-makers, planners and Qatar Airways soon realised the lack of tourist for its primary hub, contrast to that of Emirates/Etihad, and have modified its business model to suite its transit customers. The environmental benefits of operating a modern wide-body fleet include both reduced noise and lower engine emissions. Jet planes can reduce their carbon dioxide emissions by at least 150kg per flight if they use a continuous descent. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. Branding and sponsorship 4. Copyright 2023 by Ictsd. You can read more about the CORSIA on ICAOs website(Opens in a new window). Sustainability in operations Please click here for more information. Weve invested in one of the best flight planning systems available, to carefully plan flights and optimise routes based on each days weather conditions, airspace constraints and the specific aircraft allocated for each sector. Representing about 5 per cent of Dubais total land area, this is the biggest piece of land which Dubai has dedicated to a single project. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. The government maintained a strict arms-length financial relationship with the airline through its holding company, the Investment Corporation of Dubai (ICD). All Rights Reserved. Dubais Tourism: Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. Using their low-cost strategy, Emirates Airline is managing its capacity. Is Emirates' business strategy sustainable? Dubai hub. Emirates promotes its sustainable operations through three core environmental initiatives: Reducing fuel emissions; . Due to the sustainable business practices carried out at the Emirates group, the company has achieved sustainability. And our engine washing procedures keep internal engine components clean, maintaining fuelefficient performance and prolonging the useful life of the engine. Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. The DAC Guidelines on Strategies for Sustainable Developmentaim to provide guidance for development co-operation agencies in their efforts to assist developing countries towards sustainable development. the coming days aswell. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Emirates Airline has been largely successful due to its competitive pricing strategies that it uses successfully against its competitors. Even retired aircraft fittings can be reused. For customers, it also served as the fastest way to connect to their destinations, where in other major carriers offered a zigzag path. All Rights Reserved. Air Traffic: In the past decade Emirates has gained advantage with its lower air traffic levels, helping it to have its customers arrive the hub on time to connect to their respective flights. Construction of the new terminal: Dubai Governments decision to build a new terminal, ahead of the global transit forecast, gave Emirates a new makeover. Dubai Desert Conservation Please click here for more information. The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. Saving fuel inflight begins with planning on the ground. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. We look forward to the development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. Course Hero is not sponsored or endorsed by any college or university. Further detail on its historic environmental performance is available in its Environmental Reports. Its freight arm, Emirates SkyCargo, has adopted a zero tolerance policy on illegal wildlife trade which includes big cats, elephants, rhinos and pangolins, among other types of wildlife, and has implemented a complete ban on hunting trophies. Based in Dubai, the company is a subsidiary of the Emirates Group, a government-owned corporation. A continuous investment in new products, services, and technology by Emirates ensures that it keeps loyal customers and makes it easier for new ones to become customers. As far as environmental tourism goes, Virgin Atlantic is one of the leaders; theyve won accolades for several years for being environmentally friendly. Dubai is using tourism infrastructure development to help boost demand for flights between Dubai and points along its shoreline. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. While other airlines such as Lufthansa, Singapore Airlines have struggled to bring their operating cost 6 down, Emirates has always been able to work under at the lowest possible operating cost 6, providing its customers with the benefit and grabbing a huge market share. The company has maintained a world class flight operation introducing cheaper long haul flights which is highly profitable. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. International Competitors: Strategic competitors such as Singapore Airlines and Turkish Airlines have also been able to mark themselves as a hub inconnecting different parts of the world. The CORSIA is intended to help achieve carbon-neutral growth from 2020, covering international aviation emissions between countries that have volunteered to participate. why is sustainability important to airline industry? some airlines are doing this through reducing weight on the aircraft. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. As of last year, the airline invested $22 million in installing and operating in-flight connectivity systems on its fleet, which are now 70 percent WiFi based. The purpose of customizing a customer selection strategy with Emirates is to gain exclusive access to customers where they plan to sell their products. Theyve introduced more fuel efficient vehicles, optimised trip planning to reduce the number of routes served and number of empty trips, and trained drivers on safe and efficient driving practices, including avoidance of unnecessary engine idling. First, the business model and how to become more profitable, and second, its operational effectiveness. 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